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Experience the Authentic Flavors of India with Sadguna Masale

Our products are crafted with passion and a commitment to quality, ensuring that every dish you prepare with Sadguna Masale is flavorful and delicious. We believe that spices are the soul of any Indian dish, which is why we take great care to ensure that each of our products is of the highest quality.

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About Us

  • Leading Spice Manufacturing company in Eastern India.
  • Brand Ambassador: Miss Deepika Singh - Actress and TV Artist.
  • Wide Range of Products:
    • Both whole and powdered spices
    • Available in sizes from ₹5 pouches to 1 kg packages
    • Packaged in sachets, pouches, jars, and cardboard containers
  • Manufacturing and Technology:
    • Capacity: Produces 15 tons daily
    • Fully automated process with minimal human intervention from grinding to packaging
    • Utilizes SS-304 German Technology with Colour Lock, Flavour Lock, and Taste Lock features to maintain product quality
  • Certifications:
    • Holds a prestigious Central FSSAI License, allowing international sales
    • Recognized as a top spice manufacturing unit in Jharkhand and a leading brand in India
  • Commitment to Quality:
    • All spices are processed at low temperatures to retain natural flavors, colors, and aromas
    • Focus on delivering authentic Indian spices to meet diverse consumer tastes and preferences

Sadguna spices in Spoon
K K Dubey Picture

About the Founder

  • Founder: Mr. Krishna Dubey
  • Background:
    • Education: IIT + IIM
    • Industrial Experience: 28 years in top multinationals.
      • Sesa Goa Limited
      • Hindalco
      • MALCO
      • Vedanta Group
      • Aditya Birla Group

Founder's Vision:

  • Inspiration: To make accessible, 100% pure spices to the majority of the population in the country.
  • Mission: Provide affordable spices full of aroma and flavor to society.

  DNA

"Exquisite Flavors, Timeless Tradition".

  Mission

To create happiness and love in all kitchens with every entry of all variants of Sadguna Masale.

  Vision

To craft Sadguna Masale as an affordable brand with unique spices that people love and recommend to others.

Marketing Strategy and Marketing Mix

Through a thorough analysis using the marketing mix framework encompassing the 5Ps (Product, Price,People, Place, Promotion), Sadguna Masale has strategically implemented various marketing strategies such as product innovation, pricing approach, and promotion planning. These well-crafted business strategies, aligned with Sadguna Masale's marketing mix, have played a pivotal role in the brand's resounding success within the market.

Sales & Distribution Channel

As of today, Sadguna Masale operates with a three-level distribution channel, starting from Manufacturing, extending to Super-Stockists, Distributors, and Retailers, ultimately reaching the end-users. Currently, the company is progressively expanding its distribution network in regions such as Jharkhand, Bihar, West Bengal, Orissa, North-East, and Maharashtra. Moreover, we are actively seeking reliable Channel Partners nationwide to establish a robust presence across the entire country.

About Us


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A Registered Trademark of Pure and Tasty Foods Pvt Ltd

SS-304 German Technology Plant.

"Elevate your culinary creations with Sadguna Masale's rich and diverse spices."

Get in touch


Address : Plot No 1/B, Saher-Nagri Industrial Area, Nagri, Ranchi, Jharkhand, Pin-835303

Call : +91-9304157320

Email : contact@sadgunamasale.com


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