Experience the Authentic Flavors of India with Sadguna Masale

Our products are crafted with passion and a commitment to quality, ensuring that every dish you prepare with Sadguna Masale is flavorful and delicious. We believe that spices are the soul of any Indian dish, which is why we take great care to ensure that each of our products is of the highest quality.


About the Company

Jharkhand, a state in eastern India, is known for its diverse culture and rich tradition of spices and masalas.
Among the many masala companies in Jharkhand, one stands out as the best is Sadguna Masale. It is a leading masala company in Jharkhand, known for its high-quality products and commitment by using only the freshest and most authentic ingredients.
Sadguna's masalas are made from a blend of hand-picked spices, carefully sourced from the best farms all across the country. The company has installed SS-304 Low Temperature German Technology Grinding, Roasting and Blending to ensure that each masala retains its natural aroma and flavor.
All the products of Sadguna Masale are used in a wide variety of dishes, from traditional Jharkhandi curries to contemporary fusion cuisine. In addition to single product powder viz turmeric powder, cumin powder, red chili powder, coriander powder and black pepper powder, the company's Garam Masala, Paneer Masala, Chicken masala, Meat Masala, Biryani Masala, Fish Curry Masala, & Anda Curry Masala etc are particularly popular among ladies, chefs and home cooks.
Sadguna Masale has plans to offer the entire range of other food products, including pickles, chutneys, and snacks in the year to come.

Sadguna Haldi Powder in bowl
 K K Dubey Picture

About the Founder

Sadguna Masale is founded by Mr. Krishna Kant Dubey, an IITian with a Post Graduate Executive MBA from IIM, is a leading masala company in Jharkhand known for its high-quality products and commitment to using only the freshest and most authentic ingredients. With over 30 years of industrial experience in top multinationals such as Vedanta Group and Aditya Birla Group, Mr. Dubey brings a wealth of knowledge and expertise to the company.

Mr. Dubey's passion for making restaurant-quality food accessible to the average citizen led him to establish Sadguna. Realizing that the secret to delicious restaurant food is the use of superior quality spices, he set out to provide society with high-quality, full of aroma and flavor spices at an affordable price. Using state-of-the-art SS-304 fully automatic German technology with a 5-ton production capacity, Sadguna Masale is able to deliver on this promise.


To create happiness and love in all kitchens with every entry of all variants of Sadguna Masala pouches.


To craft Sadguna Masale as affordable brand with unique spices that people love and recommend to their near and dear friends and family members.

Marketing Strategy and Marketing Mix

The Sadguna Masale has analysed the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Sadguna Masale's marketing mix has helped the brand succeed in the market.

Sales & Distribution Channel

The three level distribution channel of Sadguna Masale occurs as Manufacturing -> Super-Stockiest -> Distributor -> Retailer and finally end user. As on date, the company is slowly developing its distribution network in Jharkhand, Bihar, West Bengal, Orissa, North-East, and Maharastra. However, the company is searching sound Channel Partners PAN India, all across the country.

About Us

A Registered Trademark of Pure and Tasty Foods Pvt Ltd

SS-304 German Technology Plant.

"Elevate your culinary creations with Sadguna Masale's rich and diverse spices."

Get in touch

Address : Plot No 1/B, Saher-Nagri Industrial Area, Nagri, Ranchi, Jharkhand, Pin-835303

Call : +91-9304157320

Email : contact@sadgunamasale.com

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