Experience the Authentic Flavors of India with Sadguna Masale

Our products are crafted with passion and a commitment to quality, ensuring that every dish you prepare with Sadguna Masale is flavorful and delicious. We believe that spices are the soul of any Indian dish, which is why we take great care to ensure that each of our products is of the highest quality.


About the Company

Jharkhand, a state in eastern India, is known for its diverse culture and rich tradition of spices and masalas.
Among the many masala companies in Jharkhand, one stands out as the best is Sadguna Masale. It is a leading masala company in Jharkhand, known for its high-quality products and commitment by using only the freshest and most authentic ingredients.

Sadguna's masalas are made from a blend of hand-picked spices, carefully sourced from the best farms all across the country. The company has installed SS-304 Low Temperature German Technology Grinding, Roasting and Blending to ensure that each masala retains its natural aroma and flavor.

All the products of Sadguna Masale are used in a wide variety of dishes, from traditional Jharkhandi curries to contemporary fusion cuisine. In addition to single product powder viz turmeric powder, cumin powder, red chili powder, coriander powder and black pepper powder, the company's Garam Masala, Paneer Masala, Chicken masala, Meat Masala, Biryani Masala, Fish Curry Masala, & Anda Curry Masala etc are particularly popular among ladies, chefs and home cooks.

Sadguna Masale has plans to offer the entire range of other food products, including pickles, chutneys, and snacks in the year to come.

Sadguna Haldi Powder in bowl
K K Dubey Picture

About the Founder

Sadguna Masale, founded by Mr. Krishna Kant Dubey, is a leading spice manufacturing unit in the country. Mr. Dubey, an IITian with a Post Graduate Executive MBA from IIM, brings over 30 years of industrial experience from top multinationals such as Sesa Goa Limited, MALCO, Vedanta Group and Aditya Birla Group to the company.

Known for its commitment to using only the freshest and most authentic ingredients, Sadguna Masale has gained a reputation for producing high-quality products. Mr. Dubey's passion for making restaurant-quality food accessible to the average citizen inspired him to establish Sadguna. He recognized that superior quality spices are the secret to delicious restaurant food and set out to provide society with affordable spices that are full of aroma and flavor.

To deliver on this promise, Sadguna Masale utilizes state-of-the-art SS-304 fully automatic German technology, enabling a production capacity of 10 tons/day. This advanced technology ensures the consistent quality and freshness of their spices.

Through his expertise and dedication, Mr. Dubey has built Sadguna Masale into a trusted brand that offers customers an exceptional culinary experience.


"Exquisite Flavors, Timeless Tradition".


To create happiness and love in all kitchens with every entry of all variants of Sadguna Masale.


To craft Sadguna Masale as an affordable brand with unique spices that people love and recommend to others.

Marketing Strategy and Marketing Mix

Through a thorough analysis using the marketing mix framework encompassing the 4Ps (Product, Price, Place, Promotion), Sadguna Masale has strategically implemented various marketing strategies such as product innovation, pricing approach, and promotion planning. These well-crafted business strategies, aligned with Sadguna Masale's marketing mix, have played a pivotal role in the brand's resounding success within the market.

Sales & Distribution Channel

As of today, Sadguna Masale operates with a three-level distribution channel, starting from Manufacturing, extending to Super-Stockists, Distributors, and Retailers, ultimately reaching the end-users. Currently, the company is progressively expanding its distribution network in regions such as Jharkhand, Bihar, West Bengal, Orissa, North-East, and Maharashtra. Moreover, we are actively seeking reliable Channel Partners nationwide to establish a robust presence across the entire country.

About Us

A Registered Trademark of Pure and Tasty Foods Pvt Ltd

SS-304 German Technology Plant.

"Elevate your culinary creations with Sadguna Masale's rich and diverse spices."

Get in touch

Address : Plot No 1/B, Saher-Nagri Industrial Area, Nagri, Ranchi, Jharkhand, Pin-835303

Call : +91-9304157320

Email : contact@sadgunamasale.com

Copyright © 2024, All Rights Reserved  |  Designed & Developed by  Nybaex Private Limited