Sales Policy of Sadguna Masale
A.Sales Policy for Channel Partners
1. Purpose:
The Sales Policy for Channel Partners at Sadguna Masale outlines the guidelines, expectations, and terms and conditions for Channel Partners (CPs), including Distributors (DB) and Super Stockists (SS).
2. Guiding Principles:
- Alignment: Ensure all sales efforts align with Sadguna Masale’s business objectives and strategies.
- Consistency: Maintain standardized sales practices to deliver a uniform customer experience.
- Ethics: Adhere to ethical guidelines and compliance requirements.
3. Terms and Conditions:
Appointment and Engagement:
- CPs will be appointed based on their capability to meet sales targets and their alignment with Sadguna Masale's values.
- CPs must sign a formal agreement outlining their responsibilities and targets.
Sales Targets & Margins:
- CPs will be assigned monthly, quarterly, and annual sales targets.
- Performance will be regularly monitored and evaluated against these targets.
- Sales Margin - To know Sales Margin and Other details, please refer CP Credit Policy
Performance Measurement:
- CPs must provide regular sales reports, including sales volume, revenue, customer information, and market insights.
- Key performance metrics such as conversion rates, customer acquisition costs, and customer retention rates will be tracked.
Incentives and Rewards:
- CPs who exceed their sales targets may be eligible for performance bonuses, enhanced commissions, and recognition awards.
- The “Sadguna Success Navigator” program will incentivize CPs based on their performance over a three-month basis, with rewards structured across four levels: Basic, Standard, Advanced, and Premium.
Compliance and Ethics:
- CPs must adhere to all ethical guidelines, compliance requirements, and legal regulations.
- Any unethical behavior or non-compliance will result in penalties or termination of the partnership.
Sales Support and Resources:
- Sadguna Masale will provide necessary resources such as product information, marketing materials, training, and sales tools.
- CPs should communicate their resource requirements proactively.
Risk Management:
- Potential risks associated with pricing, discounts, contractual obligations, and competitive practices will be addressed through established guidelines and controls.
Continuous Improvement:
- CPs are encouraged to collaborate with Sadguna Masale for continuous improvement initiatives.
- Regular feedback and best practice sharing sessions will be organized.
Reporting and Communication:
- CPs must submit timely and accurate sales reports.
- Regular meetings will be held to review performance, address challenges, and align strategies.
Termination and Consequences:
- Failure to meet sales targets or adhere to policy guidelines may result in performance improvement plans, reassignment of targets, or termination of the partnership.
4. Compliance and Updates:
- CPs are expected to comply with all terms and conditions outlined in this policy.
- Any updates or changes to the policy will be communicated promptly.
B.Sales Policy for Employees
1. Purpose:
The Sales Policy for Employees at Sadguna Masale aims to guide the sales team, provide clear instructions on sales processes, and ensure alignment with organizational objectives.
2. Guiding Sales Team:
- Clear Instructions: Provide clear instructions on sales processes, targets, strategies, and customer engagement.
- Consistency: Establish a framework to ensure consistency and alignment within the sales department.
3. Standardized Sales Practices:
- Uniformity: Set standardized practices and procedures that all sales representatives must adhere to.
- Professional Experience: Ensure customers receive a consistent and professional experience across the board.
4. Performance Measurement:
- Sales Targets: Define sales targets, goals, and key performance indicators (KPIs).
- Evaluation: Measure and evaluate the performance of the sales team against these benchmarks.
5. Customer Satisfaction:
- Understanding Needs: Emphasize the importance of understanding customer needs, building relationships, and delivering exceptional customer service.
- Customer Loyalty: Enhance customer satisfaction levels, leading to loyalty, repeat business, and positive referrals.
6. Compliance and Ethics:
- Ethical Guidelines: Outline ethical guidelines and compliance requirements.
- Integrity: Ensure sales activities are conducted with integrity, fairness, and respect for legal and regulatory obligations.
7. Sales Team Alignment:
- Business Objectives: Align the sales team with the overall business objectives, strategies, and values of Sadguna Masale.
- Unified Approach: Foster a cohesive and unified approach towards achieving organizational goals.
8. Risk Management:
- Potential Risks: Address potential risks and challenges associated with sales activities.
- Guidelines and Controls: Establish guidelines and controls to mitigate risks.
9. Continuous Improvement:
- Foundation: Serve as a foundation for continuous improvement initiatives.
- Best Practices: Implement best practices and develop innovative sales strategies.
10. Sales Reporting Policy:
- Timely Reporting: Submit sales reports on a regular basis, accurately and within the designated timeframe.
- Reporting Components: Include sales volume, revenue, customer information, sales activities, and market insights.
11. Sales Target Achievement Policy:
- Clear Targets: Set specific, measurable, achievable, relevant, and time-bound (SMART) sales targets.
- Accountability: Hold sales team members accountable for achieving their targets.
- Support and Resources: Provide necessary resources to enable sales team members to pursue their targets effectively.
12. Incentive Policy:
- Recognition and Rewards: Implement additional incentives for employees who exceed their sales targets, including performance bonuses, enhanced commissions, recognition awards, career advancement opportunities, special incentive programs, and skill development.
13. Non-Achievement of Sales Target Policy:
- Assessment: Regularly assess performance against sales targets.
- Consequences: Apply salary deductions or other consequences for non-achievement of targets, with support for performance improvement.
14. Not Attending Phone Calls of Manager Policy:
- Availability: Be available and responsive to calls from managers during working hours.
- Prioritization: Prioritize work-related calls from managers.
- Communication: Inform managers of any unavailability in advance and promptly return missed calls.
15. Compliance and Consequences:
- Adherence: Comply with all aspects of the Sales Policy.
- Disciplinary Actions: Non-compliance may result in disciplinary actions, including performance improvement plans or termination of employment.
16. Communication and Updates:
- Regular Review: Regularly review and familiarize with the company's policies.
- Updates: Stay updated with any changes or updates to the policies through the company’s official website or internal communications.
17. Confidentiality:
- Sensitive Information: Maintain the confidentiality of sensitive information in sales reports and communications.
These policies serve as important guidelines and standards for conducting business, ensuring a safe and productive work environment at Sadguna Masale. Employees and Channel Partners are encouraged to ask for a detailed manual from HR to know the policy in detail.
