Why Sadguna?

Sadguna Spices: Empowering Lives through Quality Spices

Founder’s Passion

• Avid food lover with an insatiable love for food.
• Delighted by flavors in restaurants but noticed high prices hindered many families from enjoying such meals.

Vision

• Aim: Make restaurant-style food accessible to everyone.
• Idea: Create top-quality spices for home-cooked, restaurant-style meals.

India's Context

• Population: 140 crore.
• Poor population: 80 crore (57%).
• Importance of spices: Enhance food taste; average consumption of 5g per person/day.
• Monthly spice demand: 120,000 tons; valued at 25 billion rupees.
• Market issues: 50% controlled by local players; quality often compromised.

Sadguna Spices’ Mission

• Provide high-quality spices to underprivileged masses.
• Ensure healthy, flavorful, and authentic spices.

Market Potential

• Spice market value: 25 billion rupees.
• Goal: Capture 2% market in nearby states.
• Potential revenue: ₹300 crores annually.
• Impact: Establish strong foothold and uplift lives of impoverished population.

Key Pillars of Our Mission:

1. Quality First: We are committed to sourcing the finest and purest spices from trusted farmers and suppliers. Through rigorous quality control measures, we ensure that our products meet the highest standards of authenticity and taste.

2.Empowering Lives: By capturing a portion of the market share in nearby states, we aim to uplift the economic status of the underprivileged masses. Through fair trade practices, we support local farmers and suppliers, providing them with sustainable opportunities.

3.Raising Awareness: We understand the harmful effects of consuming adulterated spices, and thus, our mission is to raise awareness about the hazards of such products. We strive to educate consumers about the benefits of using genuine and unadulterated spices.

4.Culinary Delights for All: Our mission is to bring joy to every kitchen by providing spices that not only add exquisite flavors to dishes but also contribute to the overall health and well-being of the consumers.

5.Social Impact: The impact of Sadguna Spices goes beyond business and profit. By delivering quality spices to the underprivileged masses, we seek to create a healthier population. Improved culinary experiences will uplift spirits, promote well-being, and strengthen the social fabric of our country.

Sadguna Spices is not just a name; it symbolizes a powerful mission to bring about positive change in the spice market and the lives of the poor population in India. Through our commitment to quality, authenticity, and social responsibility, we aim to become a beacon of hope, making a lasting impact on the lives of those we serve. As we embark on this transformative journey, we invite everyone to join us in experiencing the real taste of spices – a taste that is healthy, tasty, and, most importantly, one that brings joy and prosperity to millions.

Sadguna Spices' Mission

• Symbolizes a mission to positively change the spice market and lives of the poor in India.
• Commitment to quality, authenticity, and social responsibility.
• Aim: Become a beacon of hope, bringing joy and prosperity through healthy, tasty spices.

Founders' Vision

• Mr. Dubey’s clear vision needed someone with deep spice knowledge.
• His wife, Suman Dubey, an excellent cook, joined him with her understanding of spices.

The Journey Begins

• Krishna Dubey: 28 years of industry experience; qualifications from IIT + IIM.
• The couple experimented in their kitchen, blending spices with love and care.
• Developed spice blends using a German Technology Plant.

Ensuring Authenticity

• Initially considered outsourcing spice grinding but chose to establish their own factory.
• Met all Government of Jharkhand requirements for quality and authenticity.

Launch of Sadguna Masale

• Word spread, and the town buzzed with excitement.
• Sadguna Masale launched, fulfilling the dream of affordable, restaurant-style meals for families.
• Overwhelming love and appreciation from customers made Sadguna Masale a household name.

Impact and Legacy

• Sadguna Masale continues to spread happiness in kitchens across India.
• Krishna and Suman's dedication inspired others to follow their dreams.
• "A Spiceful Dream" demonstrates that with passion and determination, simple dreams can profoundly impact many lives.